B.Strategy | The Brainiacs

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The Brainiacs

YOUR COMMUNICATION AGENCY

2. Engagemnet

PHASE

1. Awareness

3. Sustain

01

POST SERIES

02

TEASING VIDEO

03

ANNOUNCING VIDEO

04

EVENT LINK

PHASE 1: AWARENESS

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Collaboration series

A post series of 4 Vietnamese figures’ past collaborations (Phan Bội Châu - Phan Châu Trinh, Văn Cao - Phạm Duy, Xuân Diệu - Huy Cận, Trịnh Công Sơn - Khánh Ly)

Storyboard 1_edited.jpg

Teasing video

A recap video of the impact/achievements of each duo and introduce BLU-1997

[ICP] A3_Project Pitching_The Brainiacs_02 (1)_edited.jpg

Announcing video

Music teasing, featuring the collaboration process between Bằng Kiều and Hà Anh Tuấn in the studio

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Facebook Event

Use ‘Sign up on Facebook’ feature for free event
Share the Event link on BLUSaigon’s fanpage and in TA’s communities (e.g.: CLB Doanh Nhân Sài Gòn)

[ICP] A3_Project Pitching_The Brainiacs_02 (2).png

Collaboration series

A post series of 4 Vietnamese figures’ past collaborations (Phan Bội Châu - Phan Châu Trinh, Văn Cao - Phạm Duy, Xuân Diệu - Huy Cận, Trịnh Công Sơn - Khánh Ly)

Storyboard 1_edited.jpg

Teasing video

A recap video of the impact/achievements of each duo and introduce BLU-1997

[ICP] A3_Project Pitching_The Brainiacs_02 (1)_edited.jpg

Announcing video

Music teasing, featuring the collaboration process between Bằng Kiều and Hà Anh Tuấn in the studio

PHASE 2: ENGAGEMENT

BLUNight event

BLUNight is a live music night featuring the unprecedented collaboration between Bằng Kiều and Hà Anh Tuấn

Date: Saturday 11/03/2023
Venue: GEM Center, District 1
Estimated participants: 400

#BLUNight #CollaborationMakesGreatImpacts

PHASE 3: SUSTAIN

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BLUNight sustain

Recap the BLUNight
Broadcast the BLUNight's performance on BLUSaigon’s YouTube channel

BLU-1997 Showcase

Date: Saturday 01/04/2023
Venue: BLUSaigon Showroom
Estimated participants: 50

MEDIA PLAN

FACEBOOK

AOC posts (on Fanpage)
News-feed ads: For teasing video
News-feed ads: For announcing video
Events ads: With Custom Audience feature to approach right TA

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